Not hot at all for pro applications. For the most part,It's used sparingly nowadays to bring up the gain just a hair on a segment of an audio track. You could go through weeks of production and never even hear the name of it once.It's known to cause all kinds of errors. Normalizing has nothing to do with Compression and limiting that are used or abused to death these days to make the tracks louder and louder. Normalizing could actually make the track sound a lot worse than it already was, because it raises every thing including noise..etc