MusicStudent,
I think you do not see this clear.
Before 2019 I had a feeling that BIAB is on decline as a software. After PG made a decision to go 64bit and introduced VST, a strong feeling of hope was born. May veteran users correct me if I am wrong, but I believe that was one of the biggest software pushes in years.
Now, it is relatively small stuff left to do, to make the software more appealing to "average" consumer
compared to all the work that was done recently. Sort of: "Cleanup construction debris before inviting future home owners". They might stay in this house for years.
When you "sell the sizzle", you might burn a customer's tongue... And that "customer" will scream loudly. And you know those customers, they are always right. I think it is in everyone interest (especially the seller) for a customer to walk away with a product and be happy with it the next morning... and maybe tell a buddy or two about it

To my understanding that is the art of "good" salesman. Not to make a quick coin.
P.S. My understanding PG Software was around for 30 years, not 20 as you mentioned.