You're right: the sale is a red herring (though the analogy with guitar sales is misleading). The problem is that PG Music's prices have gotten way out of line. I can remember them being quite reasonable, many years ago. BiaB is a pretty good tool (though with the Mac version we're still -- or were as of 2009 -- paying for a program that very poorly conforms to Mac standards). But is it as big and complex as Microsoft Word? Is it twice as good as Logic Express? Three times as useful as BBEdit? Certainly not to me.