My main "thing" is this.

Remember the original iPhone? And how with every new model came a campaign and lines outside stores and all that insanity? (Do you HAVE to have the new phone the first day???) How often did people get newmodels and realize there was little discernable difference from the one before? They'd make claims about the new OS being faster and all of that, but how many of us knew if that was true or not? That's like going to a comedy club. Your brain is set to laugh. You are going to a place that has funny people telling funny jokes and you KNOW it is going to be funny. And then the comedian sucks, but your brain has you convinced that the comedian MUST be funny, so you laugh. That was many new iPhones.

There was a commercial once spoofing the newest bestest greatest new iPhone release. Once clip showed a tall guy with curly hair saying, with a great amount of deliberate drama in his voice. "Get this. The headphone jack is going to be on the BOTTOM!" And then made the "Brain just exploded gesture".

So when 2022 comes out, don't just move the headphone jack to the bottom. Read the wish lists and try to fulfill some of those wishes.