It can be debated whether physical media or digital downloads are more convenient. They both have pros and cons. The point is you used to get both for the same price they are charging now for downloads only. This is a back door price increase.
I still do not understand the value of the $149 download only upgrade over the $99 Plus Pak upgrade. If it's download only, why download what you already have for additional cost when you can download the upgrade only?