First Guy is correct. Example: Reverb on the lead singer only will cause you to go nuts trying to eq a mix that cannot be saved. Drowning a lead guitar in reverb can be a very creative use, OTOH.

Listen to White Rabbit.

Unless the idea is to create an acoustic space (something I do all the time), you are safe ignoring Second and Third Guys. Be creative but do pay attention to First Guy.

Around 60% of my mixes have reverb on the Master only. Again, I'm normally creating an acoustic space.


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