Fascinating, especially since it’s counter-intuitive based on the overall Mac vs Windows computer sales and user base.

Are your figures just sales direct from PG Music, or do you have a way to include all sales by third party retailers?

Did PG Music change marketing in any way that could explain the shift? Or do you attribute this to word-of-mouth recommendations by Mac purchasers? Or some other reason? Cause and effect is important here to capitalize on the trend.


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