Originally Posted By: Notes Norton
Originally Posted By: Rob Helms
Fads and crazes in general amuse me. One that always makes me smile it ripped up jeans selling as new. <...snip...>


There is profit motive behind that.

Problem: Jeans are too durable, they last too long, and the customer doesn't buy new ones often enough

Solution: Make holes in the jeans fashionable, the jeans are already worn out, and will have to be replaced at least 4 times as many times as those with no holes.

Fashion is all about selling new clothes as quickly and often as possible, and it's all about greed and profit.

I read an article a long time ago that stated the fashion industry was invented by the textile manufacturing companies. It was a device to sell more cloth and increase their profits.


Insights and incites by Notes ♫


One of my biggest customers (based on the footprint of their factory) was a jeans manufacturer. They jumped into the "faded and beat up" blue jean craze pretty early. They'd make brand new blue jeans in one of the departments and then simply move them across the factory to the treatment department, and then put them in a washing machine with pumice stones and run them for a certain length of time. At the end of the cycle, they were tossed into a dryer and they came out as "stone washed jeans" and looked like they had been worn for years. They were then marketed at a premium price.


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