Cookies don't really bother me. They can track me all they want. It really makes no difference in my life.
Even LifeLock has changed their tune. They used to guarantee your info would never be stolen if you use them. Now they have the disclaimer that "No one can prevent all cybercrime or prevent all identity theft". For every defense the scammers create about 5 more ways to do it.

My wife asked if I had seen the dog bowl. I told her I didn't even know he could.