Originally Posted by justanoldmuso
others with experience in tech will see what i'm driving at.
and its got to do with tech business strategy or mba 101 in biz schools.....
I've long since lost count of the number of times that I've warned directors that they need both a business strategy and a product strategy. I've also lost count of the number of times I've had to say "we don't have the foundations to do that, because you thought it wasn't important.
Some bosses are remarkably stupid. C'est la vie.

Originally Posted by justanoldmuso
2..if one looks at businesses that are successfull one will see they diversify.

Well, yes and no. Divesification can be a two-edged sword. You can lose sight of your raison d'etre; you can spread yourself too thinly in areas that don't necessarily help. The important thing is to spread your business to minimise the impact of a sigle or small group of threats. Lots of businesss do very well by focussing on niche markets. They don't grow to Amazon or Wallmart sizes, but they do well. The problems then come when a new threat appears and replaces the old (e.g. candles->gas-lamps->incandescent lamps->LEDs).

A good strategy, tricky as it may be, is to be the best at what one does, whilst keeping a close eye on what may change or is likely to change, and what will likely be the significance of each likely change.

I think PGM has a good niche market. I think they do well much of what they do, but you'll know I have strong reservations about some of how thwy do it. They have threats from things like EZKeys, Scaler, iRealPro, regenerative AI, DAW-based beatmakers. Undoubtedly some other things.

One threat IMHO is that I think they presently gat away with being, um, clumsy about how they handle some things. I've always striven to get the customer not to say just "Yes, that's what we wanted", but to say "Wow ... that's more than we thought was feasible". I didn't always succeed, but I darned well tried!

Both a business strategy and a product strategy.

Jazz relative beginner, starting at a much older age than was helpful.
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