I've watched a bunch of the fellow's videos and they are chaotic.
He also contradicts himself across time though less often in the same video.
The "industry" has always favoured milking a trend until the cash cow dies.
Modern pop music history is full of cycles of sameness...how many Beatle alike bands/songs/hits were there? How many bubblegums songs? Pop psyche..Nirvanainpyjamas...the country rocky road, the So Cal sound, the Brownsville country sound, honky tonk, singersongwriter, Baroque pop, power pop, NWOBHM, (horribly cutnpastesoundalike), etc.
These days it's easier to set up a session, use all the genre specific presets, (Death Metal - now there's a set of sonic rules that enforce conformity), and plugins to achieve a "contemporary" sound as well as 1 squillion Youtube videos telling one how to "do it like the pros".
I tried watching the fellows "how to" videos and, again, the chaos was overwhelming. He has a niche and is building his little place in the world after admitting to himself that he wasn't going to be a star...good on him.
He's also, often, an antidote to the platitudes alternating with whining of Beato.

Cheers
rayc
"What's so funny about peace, love & understanding?" - N.Lowe