Eric,
I still think that demo is the way to go. A decent EQ plugin cost $100-$150. If somebody is serious about music making / creating arrangements, $99 is a relatively small price tag. Considering 30 days money back.... and if I am not mistaken payment option has a plan to pay over time. Update of the software itself was only $49 this year - a trip to chain diner.

I think main problems that are keeping many of new costumers out are: outdated UI, unneeded complexity, and certain persistent bugs and limitations. It seems PGM is (finally) seriously considering to address some of these issues. I believe, if done right, that should definitely bring new players to the table and put a smile on existent user faces.

P.S. I know it's a bit off topic, but you said you've been using BIAB since 90s. Are you aware of partial regeneration functions for RT's? No arranger that I know of (software or hardware) has this ability. In my view, that feature alone worth every penny to upgrade smile