Cool stuff.... It did make me smile.

I knew a guy way back in the day who had the goal of becoming a jingle writer. I have no clue if he succeeded.

A number of people I know think Jingles and Sync are low hanging fruit and easy to do. They are not. The bar/quality, is just as high for Sync as it is to pitch into Nashville, NY, or LA.

Barry Manilow made a lot of money in commercials writing jingles years before he became a pop star sensation with hits like I Write the Songs, Mandy, and Copacabana.


https://video.search.yahoo.com/search/video?fr=mcafee&p=barry+manilow+commercials+jingles+medley+video&type=E210US1357G0#id=5&vid=ba2da60812745572d6e826abe9d5f412&action=click

Sync communicates a feeling, mood, or enhances the storyline. Jingles are designed to sell the product or service. Therefore, the words have to be easy to understand and hear. They also have to be easy to remember, and repetitive. The order of importance is Words, melody, background instrumentation. I feel this falls a little short on those points. Think about the Oscar Meyer jingle, Folgers coffee, Wriggly Chewing gum, State Farm, McDonalds, etc.... Jingles very often are a very short, musical, non-song. Think about the Mennen Aftershave commercial. 3 syllables, 3 notes, two words. Oscar Meyer and Coke are a few that are closer to a song whereas Folgers tends to be one simple line with a melody.

That might have been more than you wanted to know.... It's easy for me to ramble ....

You can find my music at:
www.herbhartley.com
Add nothing that adds nothing to the music.
You can make excuses or you can make progress but not both.

The magic you are looking for is in the work you are avoiding.