Originally Posted by Scott H. Olson
NI acquired iZotope a while back. I'm up to Ozone 9 Advanced and standing fast.

I wonder how much AI is impacting these businesses. If AI can produce and mix and master, why spend money on DAW's and plugins, etc?

I am kind of a music software junkie and I own Ozone 11 and NI Complete but this year I did not upgrade to the latest versions as I could not see anything there worth doing so. To me it seems like the investors want these company's to push out something new just for the sales. If you look at how much the upgrade costs are compared to how much they added or lack of quality. How many synths, compressors and so on does one really need?
I know AI has a lot to do with all of this and everyone is jumping on the bandwagon. I am not against certain functions with AI but I don't want it doing everything I enjoy about making music.


BIAB 2026 Ultrapack- Fender Studio Pro 8, Windows 11, Mac Mini M4 with Logic Pro 11, Melodyne Studio, Luna Pro