This is likely to have more to do with debt load taken on from acquisitions of iZotope, Brainworkx, Plugin Alliance that didn't pan out. All these were merged in 2023 under the Native Instruments umbrella.

Now, that doesn't mean that AI isn't indirectly to blame. But it's more likely that someone had overly optimistic predictions that didn't pan out.

There's a really long thread on another forum, where someone with far more savvy than me pointed out this article:

https://midnightrebels.com/the-end-of-an-era-native-instruments-private-equity-and-the-crisis-of-music-tech/

Quote
So why the insolvency filing now? It appears to be a strategic step known as a “transfer restructuring.” By entering insolvency, the potential buyers (Bain/Bridgepoint) can negotiate to acquire the assets of NI—the code, the brands, and the team—without taking on the heavy debt load left by previous owners. It effectively cleans the business, allowing it to emerge as a new legal entity with a healthier balance sheet.

-- David Cuny

My virtual singer development blog
Vocal control, you say. Never heard of it. Is that some kind of ProTools thing?

BiaB 2025 | Windows 11 | Reaper | Way too many VSTis.