This Javascript looks funny to me, like it is generic. -swfobject.js

What are you using to make the swf file?
If Flash, it should have generated an html file and a JS file.
Try using the html and javascript file the program generated.
Just load those three files into the folder on the server and see if it plays.
Then we can see what we can strip from that html to embed it into another page.

Is your movie named 'my movie' ? It looks like the player is looking for that.
This is not a regular Flash setup, as far as I can tell.
I see div id="flashplayer" but I don't see anywhere that id could be getting defined...

If you want to PM me I'll see if I can help.
I've been doing a bit of Flash work on the side lately.
Here's an example-
http://www.enchantedprincessball.com/


I do not work here, but the benefits are still awesome
Make your sound your own!