Most new businesses go bust. It's as much about being business savvy - particularly in the current music business world - I would think. Around 1985, I was doing a post grad management diploma and my project involved trying to market 2 bands in London. I was enthusiastic and got gigs etc etc at universities and clubs. I even interviewed the marketing manager at Crysalis Records. His advice (from memory) was, if you want to be successful get a good music business lawyer. He also explained how in those days you marketed bands in the UK really heavily, at a loss, trying to get record sales and airplay, and then hoped to flip them over into the US market where they made all their profits. It was all business. Unfortunately, I wasn't tough enough or old enough (particularly with the bands and clubs) and it became very stressful. One band broke up and the other went into oblivion - mainly because of egos - but partly probably me! It was fun watching my bands play live though. Almost like an alchemist!

Last edited by lambada; 08/21/19 09:46 AM.
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