Playin, personally, I don't see why not. Maybe some work on your part to get the arrangements, effects, and mix you want. MIght take some time to pull it off but why wouldn't it be viable?

If that's your goal why not try and see what you can do. Rock and Pop covers a lot of ground. But whatever sub genre you do, I'm assuming you are a guitar player who sings which in my view gives you an advantage with all the editable backing tracks styles using both real instruments and midi in RB/BIAB.

I've heard stuff where people are still learning that is good and I've heard highly skilled stuff that will blow your socks off using these products.